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Daring Gray is a boutique brick-and-mortar young franchise dedicated to providing a more main-streamed "Wellness Center" (Movement Center) with a combination of medical and personal services to Franchisees who need help with regulations that don't allow non-medical business owners to offer medical services. As a Franchisor, Daring Gray provides physical startup assistance, ongoing business consulting and comprehensive solutions to the range of business functions (legal, financial, marketing, insurance, staffing, etc) that allow a franchisee to grow a successful, profitable absentee-run company.

OWN your OWN
Health & Movement Center, Studio or Gym

A Daring Gray Studio Combines

all these business models for diversity, stability, profitabiity and better client care.

This information is not intended as an offer to sell, or the solicitation of an offer to buy a franchise. It is for information purposes only. If you are a resident of a U.S. state or a country that regulates the offer and sale of franchises, are receiving this message in one of those states or countries, or intend to operate a franchise in any of those states or countries, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Our website has not been reviewed or approved by any other federal or state governmental or regulatory agency (domestic or international).

The Change Foundry can help you start or buy your own business in the health / fitness / wellness (and other) industries.


SOON...​ Daring Gray Studios will be available for you to open your own location or develop your existing business into a Daring Gray and begin receiving the support you need, to HELP YOU HELP PEOPLE STAY YOUNG.

Begin by opening a Studio, Center or Gym and brand it to Daring Gray or "Your Name, a Daring Gray Studio" as soon as we begin taking on Franchisees. You will receive the same support from The Change Foundry as you will from Daring Gray and you'll receive 

Early Bird

Rates & Specials

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Humble Beginnings

It was late 2021 and the county was still under mask mandates. The economy was unreliable and people in the California Bay Area near Silicon Valley were still reluctant to go inside, even for masked 1-on-1 services like personal training and massage. Gyms and fitness studios were springing up everywhere, remodeling and pushing “membership presales” in anticipation of everything “opening up” again any minute. I felt people were wary of memberships, after their gyms had been shut down for months, jobs had been quit or lost, many people had moved and may have had to  negotiate cancellations of 12-month membership commitments with reluctant small business owners who in turn may have still been paying rent, even through long government shutdowns. 
The area I was looking at is very fitness-centered, where appearances (and health) matter. I intended to open Daring Gray in an upscale “village” area of the Silicon Valley, heavily weighted toward an older, affluent population. The business would need to differentiate toward “anti-aging” more than an about-to-be overcrowded “fitness” industry to remain “different, not better.”
But with the iffy economy and a covid-cautious population, I decided (in a rare moment of caution in my controlled-risk lifetime) to buy a going concern and convert it to a Daring Gray. There was a small gym for sale, on a main boulevard, with employees, and renters and members and clients… it had good signage, lots of windows, a bunch of serviceable gym equipment, two-and-a-half treatment rooms and was operating at almost breakeven… Perfect; an inexpensive foundation. If things got to a slow start, it wouldn’t lose money.

Daring Gray and The Change Foundry can help you set up a new Daring Gray Movement Center or revitalize and rebrand an existing business near you that is for sale.
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Leighanna Murphy Founder & CEO

My Mission

I've been supporting clients' and communities' heath and my team members' successful careers in multiple health, wellness and fitness businesses since the 1990s. I care about people and the health of the community. Broadening my reach from teams of individual practitioners I began helping small business owners start up and run successfully in 2016. It's time to stretch again, and help not just thousands, but millions feel safer as we all grow older.​

Daring Gray is my way of bringing courage and capability to as many clients and new business owners as I can. Often the greatest source of anxiety isn't how long we'll live but how WELL.

Owning your own studio you'll learn the difference between "self employed" vs. "business owner" while helping others to "Move Younger" and building your own retirement income and saleable asset.

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